Welcome to 15 Questions With…, a new interview series in which art writer Gary Grimes picks the brains of artists, curators and other creatives to understand what makes them tick through a series of quick-fire questions. This series aims to showcase the varying approaches creatives take to making art and how their relationships to the so-called art world differ, but also reveal what unites those responsible for the art we love.
Lucia is a photographer and marketing creative who toggles between pixels and pitches, between street-snap instincts and high‑level brand strategy. Today, she leads The Story Lens, a new platform which aims “to transform brands into living, breathing narratives.” With over 25 years of global creative leadership, Domenici began her photography practice in 2016.
With her trusty Leica Monochrom Q2, the photographer hunts for light, shadow, and truth in monochrome frames. Her signature black‑and‑white street photography has already filled four solo shows in London. Later this month, from 24 - 28 November, her work will be exhibited at The Story Lens Talks: London, an exhibition in Noho Galleries, a group show featuring the work of 10 innovative photographers, which Domenici also organised. The show will also feature video interviews with each of the artists, filmed by the artist as part of The Story Lens project.
1. What is your earliest memory of a work of art?
I’ve always been passionate about painting. I was around 12 or 13 when I started attending painting classes. I remember coming home with my painting in hand, feeling so proud. That was one of the first moments I realised how much I was into art.
2. Where do you turn to when you're in need of inspiration?
The city, always. I’m a city girl. I need concrete, people, movement, the smell of the streets. When I’m in a creative crisis, I fly straight to New York.
3. Is there an artistic skill you wish you were better at?
Drawing, for sure.
4. Who is your favourite artist?
Tough question. I don’t have just one. I love different artists for different reasons.
Rothko, for the colours; Bresson, for his photography. Yves Saint Laurent, for fashion.
5. What's the biggest crime an artist can commit?
Not expressing themselves. Trying to please everyone instead of being true to who they are.
6. Which gallery or museum should everyone try to visit at least once in their life?
The MoMA in New York.
7. What is the worst thing about the art world?
If you’re not part of a few specific circles, it’s like you don’t exist.
8. Whose opinions on art do you actually care about?
The ones from people outside the industry. During my exhibitions, I love asking viewers for their thoughts, without revealing I’m the artist. That way, their feedback is more pure and honest.
9. What trend in art makes you roll your eyes?
Honestly, I roll my eyes a bit when I’m staring at an installation, trying so hard to find the meaning, like, is this genius or just… a well-lit pile of junk? Sometimes the line between actual artwork and a scam feels way too thin.
10. Who are the last three musical artists you listened to?
Ezra Collective, José James, and Mumford and Sons.
11. What's your favourite colour and why?
Black. It just makes me feel good.
12. What three items would you grab if your house was burning down?
My monochrome Leica camera, the hard drive with all my photos, and my laptop.
13. What can you tell us about your new platform, The Story Lens?
It began very simply: with a need to bring all the parts of myself into one place.
My passion for photography, my years as a creative director, my long experience in the industry, and my constant search for truth and authenticity all naturally merged into what eventually became The Story Lens.
I started by filming interviews with the photographers I had worked with over the years. But instead of talking about campaigns, clients, or technical setups, I asked them about the human side, the inner world behind the camera. Along the way, I was joined by two incredible co-founders, Pete Way and Lars Silberbauer, who share the same commitment to truth, creativity, and building something meaningful from the ground up. The Story Lens has grown into a platform made by and for storytellers. A place where truth is central, where we collaborate with photographers, brands, and creatives to capture life as it really is: unstaged, unforced, human. And truly, this is just the beginning.
14. What can you tell us about your exhibition opening at Noho Galleries on 25 November?
It’s incredibly exciting, what began as an idea on an early September morning and is now an exhibition opening at Noho Galleries in November! The show brings together ten photographers from the Story Lens Talks series, many of whom have shared their most recent and personal projects with us. You’ll see everything from raw street photography to crafted fine-art work, all connected by a single common thread: truth. Each artist approaches storytelling differently, but all of them are committed to showing life as it really is, unstaged, imperfect, deeply human.
The photographers come from all over the world, New York, Scotland, Cape Town, Germany, and more, each carrying their own style, culture, and way of seeing.
And an important part of the experience is the video interviews. Throughout the exhibition, visitors will be able to listen to excerpts from the Story Lens Talks' intimate conversations, where each photographer reflects not on the human side of their craft: why they shoot, what moves them, and the moments that changed how they see the world.
15. Which piece of yours in the show took the longest to perfect, and why?
The Chicago Girl. I’m never quite happy with the crop. Every time I look at it, I want to make a change. The crop is always different
Welcome to 15 Questions With…, a new interview series in which art writer Gary Grimes picks the brains of artists, curators and other creatives to understand what makes them tick through a series of quick-fire questions. This series aims to showcase the varying approaches creatives take to making art and how their relationships to the so-called art world differ, but also reveal what unites those responsible for the art we love.
Lucia is a photographer and marketing creative who toggles between pixels and pitches, between street-snap instincts and high‑level brand strategy. Today, she leads The Story Lens, a new platform which aims “to transform brands into living, breathing narratives.” With over 25 years of global creative leadership, Domenici began her photography practice in 2016.
With her trusty Leica Monochrom Q2, the photographer hunts for light, shadow, and truth in monochrome frames. Her signature black‑and‑white street photography has already filled four solo shows in London. Later this month, from 24 - 28 November, her work will be exhibited at The Story Lens Talks: London, an exhibition in Noho Galleries, a group show featuring the work of 10 innovative photographers, which Domenici also organised. The show will also feature video interviews with each of the artists, filmed by the artist as part of The Story Lens project.
1. What is your earliest memory of a work of art?
I’ve always been passionate about painting. I was around 12 or 13 when I started attending painting classes. I remember coming home with my painting in hand, feeling so proud. That was one of the first moments I realised how much I was into art.
2. Where do you turn to when you're in need of inspiration?
The city, always. I’m a city girl. I need concrete, people, movement, the smell of the streets. When I’m in a creative crisis, I fly straight to New York.
3. Is there an artistic skill you wish you were better at?
Drawing, for sure.
4. Who is your favourite artist?
Tough question. I don’t have just one. I love different artists for different reasons.
Rothko, for the colours; Bresson, for his photography. Yves Saint Laurent, for fashion.
5. What's the biggest crime an artist can commit?
Not expressing themselves. Trying to please everyone instead of being true to who they are.
6. Which gallery or museum should everyone try to visit at least once in their life?
The MoMA in New York.
7. What is the worst thing about the art world?
If you’re not part of a few specific circles, it’s like you don’t exist.
8. Whose opinions on art do you actually care about?
The ones from people outside the industry. During my exhibitions, I love asking viewers for their thoughts, without revealing I’m the artist. That way, their feedback is more pure and honest.
9. What trend in art makes you roll your eyes?
Honestly, I roll my eyes a bit when I’m staring at an installation, trying so hard to find the meaning, like, is this genius or just… a well-lit pile of junk? Sometimes the line between actual artwork and a scam feels way too thin.
10. Who are the last three musical artists you listened to?
Ezra Collective, José James, and Mumford and Sons.
11. What's your favourite colour and why?
Black. It just makes me feel good.
12. What three items would you grab if your house was burning down?
My monochrome Leica camera, the hard drive with all my photos, and my laptop.
13. What can you tell us about your new platform, The Story Lens?
It began very simply: with a need to bring all the parts of myself into one place.
My passion for photography, my years as a creative director, my long experience in the industry, and my constant search for truth and authenticity all naturally merged into what eventually became The Story Lens.
I started by filming interviews with the photographers I had worked with over the years. But instead of talking about campaigns, clients, or technical setups, I asked them about the human side, the inner world behind the camera. Along the way, I was joined by two incredible co-founders, Pete Way and Lars Silberbauer, who share the same commitment to truth, creativity, and building something meaningful from the ground up. The Story Lens has grown into a platform made by and for storytellers. A place where truth is central, where we collaborate with photographers, brands, and creatives to capture life as it really is: unstaged, unforced, human. And truly, this is just the beginning.
14. What can you tell us about your exhibition opening at Noho Galleries on 25 November?
It’s incredibly exciting, what began as an idea on an early September morning and is now an exhibition opening at Noho Galleries in November! The show brings together ten photographers from the Story Lens Talks series, many of whom have shared their most recent and personal projects with us. You’ll see everything from raw street photography to crafted fine-art work, all connected by a single common thread: truth. Each artist approaches storytelling differently, but all of them are committed to showing life as it really is, unstaged, imperfect, deeply human.
The photographers come from all over the world, New York, Scotland, Cape Town, Germany, and more, each carrying their own style, culture, and way of seeing.
And an important part of the experience is the video interviews. Throughout the exhibition, visitors will be able to listen to excerpts from the Story Lens Talks' intimate conversations, where each photographer reflects not on the human side of their craft: why they shoot, what moves them, and the moments that changed how they see the world.
15. Which piece of yours in the show took the longest to perfect, and why?
The Chicago Girl. I’m never quite happy with the crop. Every time I look at it, I want to make a change. The crop is always different
Welcome to 15 Questions With…, a new interview series in which art writer Gary Grimes picks the brains of artists, curators and other creatives to understand what makes them tick through a series of quick-fire questions. This series aims to showcase the varying approaches creatives take to making art and how their relationships to the so-called art world differ, but also reveal what unites those responsible for the art we love.
Lucia is a photographer and marketing creative who toggles between pixels and pitches, between street-snap instincts and high‑level brand strategy. Today, she leads The Story Lens, a new platform which aims “to transform brands into living, breathing narratives.” With over 25 years of global creative leadership, Domenici began her photography practice in 2016.
With her trusty Leica Monochrom Q2, the photographer hunts for light, shadow, and truth in monochrome frames. Her signature black‑and‑white street photography has already filled four solo shows in London. Later this month, from 24 - 28 November, her work will be exhibited at The Story Lens Talks: London, an exhibition in Noho Galleries, a group show featuring the work of 10 innovative photographers, which Domenici also organised. The show will also feature video interviews with each of the artists, filmed by the artist as part of The Story Lens project.
1. What is your earliest memory of a work of art?
I’ve always been passionate about painting. I was around 12 or 13 when I started attending painting classes. I remember coming home with my painting in hand, feeling so proud. That was one of the first moments I realised how much I was into art.
2. Where do you turn to when you're in need of inspiration?
The city, always. I’m a city girl. I need concrete, people, movement, the smell of the streets. When I’m in a creative crisis, I fly straight to New York.
3. Is there an artistic skill you wish you were better at?
Drawing, for sure.
4. Who is your favourite artist?
Tough question. I don’t have just one. I love different artists for different reasons.
Rothko, for the colours; Bresson, for his photography. Yves Saint Laurent, for fashion.
5. What's the biggest crime an artist can commit?
Not expressing themselves. Trying to please everyone instead of being true to who they are.
6. Which gallery or museum should everyone try to visit at least once in their life?
The MoMA in New York.
7. What is the worst thing about the art world?
If you’re not part of a few specific circles, it’s like you don’t exist.
8. Whose opinions on art do you actually care about?
The ones from people outside the industry. During my exhibitions, I love asking viewers for their thoughts, without revealing I’m the artist. That way, their feedback is more pure and honest.
9. What trend in art makes you roll your eyes?
Honestly, I roll my eyes a bit when I’m staring at an installation, trying so hard to find the meaning, like, is this genius or just… a well-lit pile of junk? Sometimes the line between actual artwork and a scam feels way too thin.
10. Who are the last three musical artists you listened to?
Ezra Collective, José James, and Mumford and Sons.
11. What's your favourite colour and why?
Black. It just makes me feel good.
12. What three items would you grab if your house was burning down?
My monochrome Leica camera, the hard drive with all my photos, and my laptop.
13. What can you tell us about your new platform, The Story Lens?
It began very simply: with a need to bring all the parts of myself into one place.
My passion for photography, my years as a creative director, my long experience in the industry, and my constant search for truth and authenticity all naturally merged into what eventually became The Story Lens.
I started by filming interviews with the photographers I had worked with over the years. But instead of talking about campaigns, clients, or technical setups, I asked them about the human side, the inner world behind the camera. Along the way, I was joined by two incredible co-founders, Pete Way and Lars Silberbauer, who share the same commitment to truth, creativity, and building something meaningful from the ground up. The Story Lens has grown into a platform made by and for storytellers. A place where truth is central, where we collaborate with photographers, brands, and creatives to capture life as it really is: unstaged, unforced, human. And truly, this is just the beginning.
14. What can you tell us about your exhibition opening at Noho Galleries on 25 November?
It’s incredibly exciting, what began as an idea on an early September morning and is now an exhibition opening at Noho Galleries in November! The show brings together ten photographers from the Story Lens Talks series, many of whom have shared their most recent and personal projects with us. You’ll see everything from raw street photography to crafted fine-art work, all connected by a single common thread: truth. Each artist approaches storytelling differently, but all of them are committed to showing life as it really is, unstaged, imperfect, deeply human.
The photographers come from all over the world, New York, Scotland, Cape Town, Germany, and more, each carrying their own style, culture, and way of seeing.
And an important part of the experience is the video interviews. Throughout the exhibition, visitors will be able to listen to excerpts from the Story Lens Talks' intimate conversations, where each photographer reflects not on the human side of their craft: why they shoot, what moves them, and the moments that changed how they see the world.
15. Which piece of yours in the show took the longest to perfect, and why?
The Chicago Girl. I’m never quite happy with the crop. Every time I look at it, I want to make a change. The crop is always different
Welcome to 15 Questions With…, a new interview series in which art writer Gary Grimes picks the brains of artists, curators and other creatives to understand what makes them tick through a series of quick-fire questions. This series aims to showcase the varying approaches creatives take to making art and how their relationships to the so-called art world differ, but also reveal what unites those responsible for the art we love.
Lucia is a photographer and marketing creative who toggles between pixels and pitches, between street-snap instincts and high‑level brand strategy. Today, she leads The Story Lens, a new platform which aims “to transform brands into living, breathing narratives.” With over 25 years of global creative leadership, Domenici began her photography practice in 2016.
With her trusty Leica Monochrom Q2, the photographer hunts for light, shadow, and truth in monochrome frames. Her signature black‑and‑white street photography has already filled four solo shows in London. Later this month, from 24 - 28 November, her work will be exhibited at The Story Lens Talks: London, an exhibition in Noho Galleries, a group show featuring the work of 10 innovative photographers, which Domenici also organised. The show will also feature video interviews with each of the artists, filmed by the artist as part of The Story Lens project.
1. What is your earliest memory of a work of art?
I’ve always been passionate about painting. I was around 12 or 13 when I started attending painting classes. I remember coming home with my painting in hand, feeling so proud. That was one of the first moments I realised how much I was into art.
2. Where do you turn to when you're in need of inspiration?
The city, always. I’m a city girl. I need concrete, people, movement, the smell of the streets. When I’m in a creative crisis, I fly straight to New York.
3. Is there an artistic skill you wish you were better at?
Drawing, for sure.
4. Who is your favourite artist?
Tough question. I don’t have just one. I love different artists for different reasons.
Rothko, for the colours; Bresson, for his photography. Yves Saint Laurent, for fashion.
5. What's the biggest crime an artist can commit?
Not expressing themselves. Trying to please everyone instead of being true to who they are.
6. Which gallery or museum should everyone try to visit at least once in their life?
The MoMA in New York.
7. What is the worst thing about the art world?
If you’re not part of a few specific circles, it’s like you don’t exist.
8. Whose opinions on art do you actually care about?
The ones from people outside the industry. During my exhibitions, I love asking viewers for their thoughts, without revealing I’m the artist. That way, their feedback is more pure and honest.
9. What trend in art makes you roll your eyes?
Honestly, I roll my eyes a bit when I’m staring at an installation, trying so hard to find the meaning, like, is this genius or just… a well-lit pile of junk? Sometimes the line between actual artwork and a scam feels way too thin.
10. Who are the last three musical artists you listened to?
Ezra Collective, José James, and Mumford and Sons.
11. What's your favourite colour and why?
Black. It just makes me feel good.
12. What three items would you grab if your house was burning down?
My monochrome Leica camera, the hard drive with all my photos, and my laptop.
13. What can you tell us about your new platform, The Story Lens?
It began very simply: with a need to bring all the parts of myself into one place.
My passion for photography, my years as a creative director, my long experience in the industry, and my constant search for truth and authenticity all naturally merged into what eventually became The Story Lens.
I started by filming interviews with the photographers I had worked with over the years. But instead of talking about campaigns, clients, or technical setups, I asked them about the human side, the inner world behind the camera. Along the way, I was joined by two incredible co-founders, Pete Way and Lars Silberbauer, who share the same commitment to truth, creativity, and building something meaningful from the ground up. The Story Lens has grown into a platform made by and for storytellers. A place where truth is central, where we collaborate with photographers, brands, and creatives to capture life as it really is: unstaged, unforced, human. And truly, this is just the beginning.
14. What can you tell us about your exhibition opening at Noho Galleries on 25 November?
It’s incredibly exciting, what began as an idea on an early September morning and is now an exhibition opening at Noho Galleries in November! The show brings together ten photographers from the Story Lens Talks series, many of whom have shared their most recent and personal projects with us. You’ll see everything from raw street photography to crafted fine-art work, all connected by a single common thread: truth. Each artist approaches storytelling differently, but all of them are committed to showing life as it really is, unstaged, imperfect, deeply human.
The photographers come from all over the world, New York, Scotland, Cape Town, Germany, and more, each carrying their own style, culture, and way of seeing.
And an important part of the experience is the video interviews. Throughout the exhibition, visitors will be able to listen to excerpts from the Story Lens Talks' intimate conversations, where each photographer reflects not on the human side of their craft: why they shoot, what moves them, and the moments that changed how they see the world.
15. Which piece of yours in the show took the longest to perfect, and why?
The Chicago Girl. I’m never quite happy with the crop. Every time I look at it, I want to make a change. The crop is always different
Welcome to 15 Questions With…, a new interview series in which art writer Gary Grimes picks the brains of artists, curators and other creatives to understand what makes them tick through a series of quick-fire questions. This series aims to showcase the varying approaches creatives take to making art and how their relationships to the so-called art world differ, but also reveal what unites those responsible for the art we love.
Lucia is a photographer and marketing creative who toggles between pixels and pitches, between street-snap instincts and high‑level brand strategy. Today, she leads The Story Lens, a new platform which aims “to transform brands into living, breathing narratives.” With over 25 years of global creative leadership, Domenici began her photography practice in 2016.
With her trusty Leica Monochrom Q2, the photographer hunts for light, shadow, and truth in monochrome frames. Her signature black‑and‑white street photography has already filled four solo shows in London. Later this month, from 24 - 28 November, her work will be exhibited at The Story Lens Talks: London, an exhibition in Noho Galleries, a group show featuring the work of 10 innovative photographers, which Domenici also organised. The show will also feature video interviews with each of the artists, filmed by the artist as part of The Story Lens project.
1. What is your earliest memory of a work of art?
I’ve always been passionate about painting. I was around 12 or 13 when I started attending painting classes. I remember coming home with my painting in hand, feeling so proud. That was one of the first moments I realised how much I was into art.
2. Where do you turn to when you're in need of inspiration?
The city, always. I’m a city girl. I need concrete, people, movement, the smell of the streets. When I’m in a creative crisis, I fly straight to New York.
3. Is there an artistic skill you wish you were better at?
Drawing, for sure.
4. Who is your favourite artist?
Tough question. I don’t have just one. I love different artists for different reasons.
Rothko, for the colours; Bresson, for his photography. Yves Saint Laurent, for fashion.
5. What's the biggest crime an artist can commit?
Not expressing themselves. Trying to please everyone instead of being true to who they are.
6. Which gallery or museum should everyone try to visit at least once in their life?
The MoMA in New York.
7. What is the worst thing about the art world?
If you’re not part of a few specific circles, it’s like you don’t exist.
8. Whose opinions on art do you actually care about?
The ones from people outside the industry. During my exhibitions, I love asking viewers for their thoughts, without revealing I’m the artist. That way, their feedback is more pure and honest.
9. What trend in art makes you roll your eyes?
Honestly, I roll my eyes a bit when I’m staring at an installation, trying so hard to find the meaning, like, is this genius or just… a well-lit pile of junk? Sometimes the line between actual artwork and a scam feels way too thin.
10. Who are the last three musical artists you listened to?
Ezra Collective, José James, and Mumford and Sons.
11. What's your favourite colour and why?
Black. It just makes me feel good.
12. What three items would you grab if your house was burning down?
My monochrome Leica camera, the hard drive with all my photos, and my laptop.
13. What can you tell us about your new platform, The Story Lens?
It began very simply: with a need to bring all the parts of myself into one place.
My passion for photography, my years as a creative director, my long experience in the industry, and my constant search for truth and authenticity all naturally merged into what eventually became The Story Lens.
I started by filming interviews with the photographers I had worked with over the years. But instead of talking about campaigns, clients, or technical setups, I asked them about the human side, the inner world behind the camera. Along the way, I was joined by two incredible co-founders, Pete Way and Lars Silberbauer, who share the same commitment to truth, creativity, and building something meaningful from the ground up. The Story Lens has grown into a platform made by and for storytellers. A place where truth is central, where we collaborate with photographers, brands, and creatives to capture life as it really is: unstaged, unforced, human. And truly, this is just the beginning.
14. What can you tell us about your exhibition opening at Noho Galleries on 25 November?
It’s incredibly exciting, what began as an idea on an early September morning and is now an exhibition opening at Noho Galleries in November! The show brings together ten photographers from the Story Lens Talks series, many of whom have shared their most recent and personal projects with us. You’ll see everything from raw street photography to crafted fine-art work, all connected by a single common thread: truth. Each artist approaches storytelling differently, but all of them are committed to showing life as it really is, unstaged, imperfect, deeply human.
The photographers come from all over the world, New York, Scotland, Cape Town, Germany, and more, each carrying their own style, culture, and way of seeing.
And an important part of the experience is the video interviews. Throughout the exhibition, visitors will be able to listen to excerpts from the Story Lens Talks' intimate conversations, where each photographer reflects not on the human side of their craft: why they shoot, what moves them, and the moments that changed how they see the world.
15. Which piece of yours in the show took the longest to perfect, and why?
The Chicago Girl. I’m never quite happy with the crop. Every time I look at it, I want to make a change. The crop is always different
Welcome to 15 Questions With…, a new interview series in which art writer Gary Grimes picks the brains of artists, curators and other creatives to understand what makes them tick through a series of quick-fire questions. This series aims to showcase the varying approaches creatives take to making art and how their relationships to the so-called art world differ, but also reveal what unites those responsible for the art we love.
Lucia is a photographer and marketing creative who toggles between pixels and pitches, between street-snap instincts and high‑level brand strategy. Today, she leads The Story Lens, a new platform which aims “to transform brands into living, breathing narratives.” With over 25 years of global creative leadership, Domenici began her photography practice in 2016.
With her trusty Leica Monochrom Q2, the photographer hunts for light, shadow, and truth in monochrome frames. Her signature black‑and‑white street photography has already filled four solo shows in London. Later this month, from 24 - 28 November, her work will be exhibited at The Story Lens Talks: London, an exhibition in Noho Galleries, a group show featuring the work of 10 innovative photographers, which Domenici also organised. The show will also feature video interviews with each of the artists, filmed by the artist as part of The Story Lens project.
1. What is your earliest memory of a work of art?
I’ve always been passionate about painting. I was around 12 or 13 when I started attending painting classes. I remember coming home with my painting in hand, feeling so proud. That was one of the first moments I realised how much I was into art.
2. Where do you turn to when you're in need of inspiration?
The city, always. I’m a city girl. I need concrete, people, movement, the smell of the streets. When I’m in a creative crisis, I fly straight to New York.
3. Is there an artistic skill you wish you were better at?
Drawing, for sure.
4. Who is your favourite artist?
Tough question. I don’t have just one. I love different artists for different reasons.
Rothko, for the colours; Bresson, for his photography. Yves Saint Laurent, for fashion.
5. What's the biggest crime an artist can commit?
Not expressing themselves. Trying to please everyone instead of being true to who they are.
6. Which gallery or museum should everyone try to visit at least once in their life?
The MoMA in New York.
7. What is the worst thing about the art world?
If you’re not part of a few specific circles, it’s like you don’t exist.
8. Whose opinions on art do you actually care about?
The ones from people outside the industry. During my exhibitions, I love asking viewers for their thoughts, without revealing I’m the artist. That way, their feedback is more pure and honest.
9. What trend in art makes you roll your eyes?
Honestly, I roll my eyes a bit when I’m staring at an installation, trying so hard to find the meaning, like, is this genius or just… a well-lit pile of junk? Sometimes the line between actual artwork and a scam feels way too thin.
10. Who are the last three musical artists you listened to?
Ezra Collective, José James, and Mumford and Sons.
11. What's your favourite colour and why?
Black. It just makes me feel good.
12. What three items would you grab if your house was burning down?
My monochrome Leica camera, the hard drive with all my photos, and my laptop.
13. What can you tell us about your new platform, The Story Lens?
It began very simply: with a need to bring all the parts of myself into one place.
My passion for photography, my years as a creative director, my long experience in the industry, and my constant search for truth and authenticity all naturally merged into what eventually became The Story Lens.
I started by filming interviews with the photographers I had worked with over the years. But instead of talking about campaigns, clients, or technical setups, I asked them about the human side, the inner world behind the camera. Along the way, I was joined by two incredible co-founders, Pete Way and Lars Silberbauer, who share the same commitment to truth, creativity, and building something meaningful from the ground up. The Story Lens has grown into a platform made by and for storytellers. A place where truth is central, where we collaborate with photographers, brands, and creatives to capture life as it really is: unstaged, unforced, human. And truly, this is just the beginning.
14. What can you tell us about your exhibition opening at Noho Galleries on 25 November?
It’s incredibly exciting, what began as an idea on an early September morning and is now an exhibition opening at Noho Galleries in November! The show brings together ten photographers from the Story Lens Talks series, many of whom have shared their most recent and personal projects with us. You’ll see everything from raw street photography to crafted fine-art work, all connected by a single common thread: truth. Each artist approaches storytelling differently, but all of them are committed to showing life as it really is, unstaged, imperfect, deeply human.
The photographers come from all over the world, New York, Scotland, Cape Town, Germany, and more, each carrying their own style, culture, and way of seeing.
And an important part of the experience is the video interviews. Throughout the exhibition, visitors will be able to listen to excerpts from the Story Lens Talks' intimate conversations, where each photographer reflects not on the human side of their craft: why they shoot, what moves them, and the moments that changed how they see the world.
15. Which piece of yours in the show took the longest to perfect, and why?
The Chicago Girl. I’m never quite happy with the crop. Every time I look at it, I want to make a change. The crop is always different
Welcome to 15 Questions With…, a new interview series in which art writer Gary Grimes picks the brains of artists, curators and other creatives to understand what makes them tick through a series of quick-fire questions. This series aims to showcase the varying approaches creatives take to making art and how their relationships to the so-called art world differ, but also reveal what unites those responsible for the art we love.
Lucia is a photographer and marketing creative who toggles between pixels and pitches, between street-snap instincts and high‑level brand strategy. Today, she leads The Story Lens, a new platform which aims “to transform brands into living, breathing narratives.” With over 25 years of global creative leadership, Domenici began her photography practice in 2016.
With her trusty Leica Monochrom Q2, the photographer hunts for light, shadow, and truth in monochrome frames. Her signature black‑and‑white street photography has already filled four solo shows in London. Later this month, from 24 - 28 November, her work will be exhibited at The Story Lens Talks: London, an exhibition in Noho Galleries, a group show featuring the work of 10 innovative photographers, which Domenici also organised. The show will also feature video interviews with each of the artists, filmed by the artist as part of The Story Lens project.
1. What is your earliest memory of a work of art?
I’ve always been passionate about painting. I was around 12 or 13 when I started attending painting classes. I remember coming home with my painting in hand, feeling so proud. That was one of the first moments I realised how much I was into art.
2. Where do you turn to when you're in need of inspiration?
The city, always. I’m a city girl. I need concrete, people, movement, the smell of the streets. When I’m in a creative crisis, I fly straight to New York.
3. Is there an artistic skill you wish you were better at?
Drawing, for sure.
4. Who is your favourite artist?
Tough question. I don’t have just one. I love different artists for different reasons.
Rothko, for the colours; Bresson, for his photography. Yves Saint Laurent, for fashion.
5. What's the biggest crime an artist can commit?
Not expressing themselves. Trying to please everyone instead of being true to who they are.
6. Which gallery or museum should everyone try to visit at least once in their life?
The MoMA in New York.
7. What is the worst thing about the art world?
If you’re not part of a few specific circles, it’s like you don’t exist.
8. Whose opinions on art do you actually care about?
The ones from people outside the industry. During my exhibitions, I love asking viewers for their thoughts, without revealing I’m the artist. That way, their feedback is more pure and honest.
9. What trend in art makes you roll your eyes?
Honestly, I roll my eyes a bit when I’m staring at an installation, trying so hard to find the meaning, like, is this genius or just… a well-lit pile of junk? Sometimes the line between actual artwork and a scam feels way too thin.
10. Who are the last three musical artists you listened to?
Ezra Collective, José James, and Mumford and Sons.
11. What's your favourite colour and why?
Black. It just makes me feel good.
12. What three items would you grab if your house was burning down?
My monochrome Leica camera, the hard drive with all my photos, and my laptop.
13. What can you tell us about your new platform, The Story Lens?
It began very simply: with a need to bring all the parts of myself into one place.
My passion for photography, my years as a creative director, my long experience in the industry, and my constant search for truth and authenticity all naturally merged into what eventually became The Story Lens.
I started by filming interviews with the photographers I had worked with over the years. But instead of talking about campaigns, clients, or technical setups, I asked them about the human side, the inner world behind the camera. Along the way, I was joined by two incredible co-founders, Pete Way and Lars Silberbauer, who share the same commitment to truth, creativity, and building something meaningful from the ground up. The Story Lens has grown into a platform made by and for storytellers. A place where truth is central, where we collaborate with photographers, brands, and creatives to capture life as it really is: unstaged, unforced, human. And truly, this is just the beginning.
14. What can you tell us about your exhibition opening at Noho Galleries on 25 November?
It’s incredibly exciting, what began as an idea on an early September morning and is now an exhibition opening at Noho Galleries in November! The show brings together ten photographers from the Story Lens Talks series, many of whom have shared their most recent and personal projects with us. You’ll see everything from raw street photography to crafted fine-art work, all connected by a single common thread: truth. Each artist approaches storytelling differently, but all of them are committed to showing life as it really is, unstaged, imperfect, deeply human.
The photographers come from all over the world, New York, Scotland, Cape Town, Germany, and more, each carrying their own style, culture, and way of seeing.
And an important part of the experience is the video interviews. Throughout the exhibition, visitors will be able to listen to excerpts from the Story Lens Talks' intimate conversations, where each photographer reflects not on the human side of their craft: why they shoot, what moves them, and the moments that changed how they see the world.
15. Which piece of yours in the show took the longest to perfect, and why?
The Chicago Girl. I’m never quite happy with the crop. Every time I look at it, I want to make a change. The crop is always different
Welcome to 15 Questions With…, a new interview series in which art writer Gary Grimes picks the brains of artists, curators and other creatives to understand what makes them tick through a series of quick-fire questions. This series aims to showcase the varying approaches creatives take to making art and how their relationships to the so-called art world differ, but also reveal what unites those responsible for the art we love.
Lucia is a photographer and marketing creative who toggles between pixels and pitches, between street-snap instincts and high‑level brand strategy. Today, she leads The Story Lens, a new platform which aims “to transform brands into living, breathing narratives.” With over 25 years of global creative leadership, Domenici began her photography practice in 2016.
With her trusty Leica Monochrom Q2, the photographer hunts for light, shadow, and truth in monochrome frames. Her signature black‑and‑white street photography has already filled four solo shows in London. Later this month, from 24 - 28 November, her work will be exhibited at The Story Lens Talks: London, an exhibition in Noho Galleries, a group show featuring the work of 10 innovative photographers, which Domenici also organised. The show will also feature video interviews with each of the artists, filmed by the artist as part of The Story Lens project.
1. What is your earliest memory of a work of art?
I’ve always been passionate about painting. I was around 12 or 13 when I started attending painting classes. I remember coming home with my painting in hand, feeling so proud. That was one of the first moments I realised how much I was into art.
2. Where do you turn to when you're in need of inspiration?
The city, always. I’m a city girl. I need concrete, people, movement, the smell of the streets. When I’m in a creative crisis, I fly straight to New York.
3. Is there an artistic skill you wish you were better at?
Drawing, for sure.
4. Who is your favourite artist?
Tough question. I don’t have just one. I love different artists for different reasons.
Rothko, for the colours; Bresson, for his photography. Yves Saint Laurent, for fashion.
5. What's the biggest crime an artist can commit?
Not expressing themselves. Trying to please everyone instead of being true to who they are.
6. Which gallery or museum should everyone try to visit at least once in their life?
The MoMA in New York.
7. What is the worst thing about the art world?
If you’re not part of a few specific circles, it’s like you don’t exist.
8. Whose opinions on art do you actually care about?
The ones from people outside the industry. During my exhibitions, I love asking viewers for their thoughts, without revealing I’m the artist. That way, their feedback is more pure and honest.
9. What trend in art makes you roll your eyes?
Honestly, I roll my eyes a bit when I’m staring at an installation, trying so hard to find the meaning, like, is this genius or just… a well-lit pile of junk? Sometimes the line between actual artwork and a scam feels way too thin.
10. Who are the last three musical artists you listened to?
Ezra Collective, José James, and Mumford and Sons.
11. What's your favourite colour and why?
Black. It just makes me feel good.
12. What three items would you grab if your house was burning down?
My monochrome Leica camera, the hard drive with all my photos, and my laptop.
13. What can you tell us about your new platform, The Story Lens?
It began very simply: with a need to bring all the parts of myself into one place.
My passion for photography, my years as a creative director, my long experience in the industry, and my constant search for truth and authenticity all naturally merged into what eventually became The Story Lens.
I started by filming interviews with the photographers I had worked with over the years. But instead of talking about campaigns, clients, or technical setups, I asked them about the human side, the inner world behind the camera. Along the way, I was joined by two incredible co-founders, Pete Way and Lars Silberbauer, who share the same commitment to truth, creativity, and building something meaningful from the ground up. The Story Lens has grown into a platform made by and for storytellers. A place where truth is central, where we collaborate with photographers, brands, and creatives to capture life as it really is: unstaged, unforced, human. And truly, this is just the beginning.
14. What can you tell us about your exhibition opening at Noho Galleries on 25 November?
It’s incredibly exciting, what began as an idea on an early September morning and is now an exhibition opening at Noho Galleries in November! The show brings together ten photographers from the Story Lens Talks series, many of whom have shared their most recent and personal projects with us. You’ll see everything from raw street photography to crafted fine-art work, all connected by a single common thread: truth. Each artist approaches storytelling differently, but all of them are committed to showing life as it really is, unstaged, imperfect, deeply human.
The photographers come from all over the world, New York, Scotland, Cape Town, Germany, and more, each carrying their own style, culture, and way of seeing.
And an important part of the experience is the video interviews. Throughout the exhibition, visitors will be able to listen to excerpts from the Story Lens Talks' intimate conversations, where each photographer reflects not on the human side of their craft: why they shoot, what moves them, and the moments that changed how they see the world.
15. Which piece of yours in the show took the longest to perfect, and why?
The Chicago Girl. I’m never quite happy with the crop. Every time I look at it, I want to make a change. The crop is always different
Welcome to 15 Questions With…, a new interview series in which art writer Gary Grimes picks the brains of artists, curators and other creatives to understand what makes them tick through a series of quick-fire questions. This series aims to showcase the varying approaches creatives take to making art and how their relationships to the so-called art world differ, but also reveal what unites those responsible for the art we love.
Lucia is a photographer and marketing creative who toggles between pixels and pitches, between street-snap instincts and high‑level brand strategy. Today, she leads The Story Lens, a new platform which aims “to transform brands into living, breathing narratives.” With over 25 years of global creative leadership, Domenici began her photography practice in 2016.
With her trusty Leica Monochrom Q2, the photographer hunts for light, shadow, and truth in monochrome frames. Her signature black‑and‑white street photography has already filled four solo shows in London. Later this month, from 24 - 28 November, her work will be exhibited at The Story Lens Talks: London, an exhibition in Noho Galleries, a group show featuring the work of 10 innovative photographers, which Domenici also organised. The show will also feature video interviews with each of the artists, filmed by the artist as part of The Story Lens project.
1. What is your earliest memory of a work of art?
I’ve always been passionate about painting. I was around 12 or 13 when I started attending painting classes. I remember coming home with my painting in hand, feeling so proud. That was one of the first moments I realised how much I was into art.
2. Where do you turn to when you're in need of inspiration?
The city, always. I’m a city girl. I need concrete, people, movement, the smell of the streets. When I’m in a creative crisis, I fly straight to New York.
3. Is there an artistic skill you wish you were better at?
Drawing, for sure.
4. Who is your favourite artist?
Tough question. I don’t have just one. I love different artists for different reasons.
Rothko, for the colours; Bresson, for his photography. Yves Saint Laurent, for fashion.
5. What's the biggest crime an artist can commit?
Not expressing themselves. Trying to please everyone instead of being true to who they are.
6. Which gallery or museum should everyone try to visit at least once in their life?
The MoMA in New York.
7. What is the worst thing about the art world?
If you’re not part of a few specific circles, it’s like you don’t exist.
8. Whose opinions on art do you actually care about?
The ones from people outside the industry. During my exhibitions, I love asking viewers for their thoughts, without revealing I’m the artist. That way, their feedback is more pure and honest.
9. What trend in art makes you roll your eyes?
Honestly, I roll my eyes a bit when I’m staring at an installation, trying so hard to find the meaning, like, is this genius or just… a well-lit pile of junk? Sometimes the line between actual artwork and a scam feels way too thin.
10. Who are the last three musical artists you listened to?
Ezra Collective, José James, and Mumford and Sons.
11. What's your favourite colour and why?
Black. It just makes me feel good.
12. What three items would you grab if your house was burning down?
My monochrome Leica camera, the hard drive with all my photos, and my laptop.
13. What can you tell us about your new platform, The Story Lens?
It began very simply: with a need to bring all the parts of myself into one place.
My passion for photography, my years as a creative director, my long experience in the industry, and my constant search for truth and authenticity all naturally merged into what eventually became The Story Lens.
I started by filming interviews with the photographers I had worked with over the years. But instead of talking about campaigns, clients, or technical setups, I asked them about the human side, the inner world behind the camera. Along the way, I was joined by two incredible co-founders, Pete Way and Lars Silberbauer, who share the same commitment to truth, creativity, and building something meaningful from the ground up. The Story Lens has grown into a platform made by and for storytellers. A place where truth is central, where we collaborate with photographers, brands, and creatives to capture life as it really is: unstaged, unforced, human. And truly, this is just the beginning.
14. What can you tell us about your exhibition opening at Noho Galleries on 25 November?
It’s incredibly exciting, what began as an idea on an early September morning and is now an exhibition opening at Noho Galleries in November! The show brings together ten photographers from the Story Lens Talks series, many of whom have shared their most recent and personal projects with us. You’ll see everything from raw street photography to crafted fine-art work, all connected by a single common thread: truth. Each artist approaches storytelling differently, but all of them are committed to showing life as it really is, unstaged, imperfect, deeply human.
The photographers come from all over the world, New York, Scotland, Cape Town, Germany, and more, each carrying their own style, culture, and way of seeing.
And an important part of the experience is the video interviews. Throughout the exhibition, visitors will be able to listen to excerpts from the Story Lens Talks' intimate conversations, where each photographer reflects not on the human side of their craft: why they shoot, what moves them, and the moments that changed how they see the world.
15. Which piece of yours in the show took the longest to perfect, and why?
The Chicago Girl. I’m never quite happy with the crop. Every time I look at it, I want to make a change. The crop is always different
Welcome to 15 Questions With…, a new interview series in which art writer Gary Grimes picks the brains of artists, curators and other creatives to understand what makes them tick through a series of quick-fire questions. This series aims to showcase the varying approaches creatives take to making art and how their relationships to the so-called art world differ, but also reveal what unites those responsible for the art we love.
Lucia is a photographer and marketing creative who toggles between pixels and pitches, between street-snap instincts and high‑level brand strategy. Today, she leads The Story Lens, a new platform which aims “to transform brands into living, breathing narratives.” With over 25 years of global creative leadership, Domenici began her photography practice in 2016.
With her trusty Leica Monochrom Q2, the photographer hunts for light, shadow, and truth in monochrome frames. Her signature black‑and‑white street photography has already filled four solo shows in London. Later this month, from 24 - 28 November, her work will be exhibited at The Story Lens Talks: London, an exhibition in Noho Galleries, a group show featuring the work of 10 innovative photographers, which Domenici also organised. The show will also feature video interviews with each of the artists, filmed by the artist as part of The Story Lens project.
1. What is your earliest memory of a work of art?
I’ve always been passionate about painting. I was around 12 or 13 when I started attending painting classes. I remember coming home with my painting in hand, feeling so proud. That was one of the first moments I realised how much I was into art.
2. Where do you turn to when you're in need of inspiration?
The city, always. I’m a city girl. I need concrete, people, movement, the smell of the streets. When I’m in a creative crisis, I fly straight to New York.
3. Is there an artistic skill you wish you were better at?
Drawing, for sure.
4. Who is your favourite artist?
Tough question. I don’t have just one. I love different artists for different reasons.
Rothko, for the colours; Bresson, for his photography. Yves Saint Laurent, for fashion.
5. What's the biggest crime an artist can commit?
Not expressing themselves. Trying to please everyone instead of being true to who they are.
6. Which gallery or museum should everyone try to visit at least once in their life?
The MoMA in New York.
7. What is the worst thing about the art world?
If you’re not part of a few specific circles, it’s like you don’t exist.
8. Whose opinions on art do you actually care about?
The ones from people outside the industry. During my exhibitions, I love asking viewers for their thoughts, without revealing I’m the artist. That way, their feedback is more pure and honest.
9. What trend in art makes you roll your eyes?
Honestly, I roll my eyes a bit when I’m staring at an installation, trying so hard to find the meaning, like, is this genius or just… a well-lit pile of junk? Sometimes the line between actual artwork and a scam feels way too thin.
10. Who are the last three musical artists you listened to?
Ezra Collective, José James, and Mumford and Sons.
11. What's your favourite colour and why?
Black. It just makes me feel good.
12. What three items would you grab if your house was burning down?
My monochrome Leica camera, the hard drive with all my photos, and my laptop.
13. What can you tell us about your new platform, The Story Lens?
It began very simply: with a need to bring all the parts of myself into one place.
My passion for photography, my years as a creative director, my long experience in the industry, and my constant search for truth and authenticity all naturally merged into what eventually became The Story Lens.
I started by filming interviews with the photographers I had worked with over the years. But instead of talking about campaigns, clients, or technical setups, I asked them about the human side, the inner world behind the camera. Along the way, I was joined by two incredible co-founders, Pete Way and Lars Silberbauer, who share the same commitment to truth, creativity, and building something meaningful from the ground up. The Story Lens has grown into a platform made by and for storytellers. A place where truth is central, where we collaborate with photographers, brands, and creatives to capture life as it really is: unstaged, unforced, human. And truly, this is just the beginning.
14. What can you tell us about your exhibition opening at Noho Galleries on 25 November?
It’s incredibly exciting, what began as an idea on an early September morning and is now an exhibition opening at Noho Galleries in November! The show brings together ten photographers from the Story Lens Talks series, many of whom have shared their most recent and personal projects with us. You’ll see everything from raw street photography to crafted fine-art work, all connected by a single common thread: truth. Each artist approaches storytelling differently, but all of them are committed to showing life as it really is, unstaged, imperfect, deeply human.
The photographers come from all over the world, New York, Scotland, Cape Town, Germany, and more, each carrying their own style, culture, and way of seeing.
And an important part of the experience is the video interviews. Throughout the exhibition, visitors will be able to listen to excerpts from the Story Lens Talks' intimate conversations, where each photographer reflects not on the human side of their craft: why they shoot, what moves them, and the moments that changed how they see the world.
15. Which piece of yours in the show took the longest to perfect, and why?
The Chicago Girl. I’m never quite happy with the crop. Every time I look at it, I want to make a change. The crop is always different
Welcome to 15 Questions With…, a new interview series in which art writer Gary Grimes picks the brains of artists, curators and other creatives to understand what makes them tick through a series of quick-fire questions. This series aims to showcase the varying approaches creatives take to making art and how their relationships to the so-called art world differ, but also reveal what unites those responsible for the art we love.
Lucia is a photographer and marketing creative who toggles between pixels and pitches, between street-snap instincts and high‑level brand strategy. Today, she leads The Story Lens, a new platform which aims “to transform brands into living, breathing narratives.” With over 25 years of global creative leadership, Domenici began her photography practice in 2016.
With her trusty Leica Monochrom Q2, the photographer hunts for light, shadow, and truth in monochrome frames. Her signature black‑and‑white street photography has already filled four solo shows in London. Later this month, from 24 - 28 November, her work will be exhibited at The Story Lens Talks: London, an exhibition in Noho Galleries, a group show featuring the work of 10 innovative photographers, which Domenici also organised. The show will also feature video interviews with each of the artists, filmed by the artist as part of The Story Lens project.
1. What is your earliest memory of a work of art?
I’ve always been passionate about painting. I was around 12 or 13 when I started attending painting classes. I remember coming home with my painting in hand, feeling so proud. That was one of the first moments I realised how much I was into art.
2. Where do you turn to when you're in need of inspiration?
The city, always. I’m a city girl. I need concrete, people, movement, the smell of the streets. When I’m in a creative crisis, I fly straight to New York.
3. Is there an artistic skill you wish you were better at?
Drawing, for sure.
4. Who is your favourite artist?
Tough question. I don’t have just one. I love different artists for different reasons.
Rothko, for the colours; Bresson, for his photography. Yves Saint Laurent, for fashion.
5. What's the biggest crime an artist can commit?
Not expressing themselves. Trying to please everyone instead of being true to who they are.
6. Which gallery or museum should everyone try to visit at least once in their life?
The MoMA in New York.
7. What is the worst thing about the art world?
If you’re not part of a few specific circles, it’s like you don’t exist.
8. Whose opinions on art do you actually care about?
The ones from people outside the industry. During my exhibitions, I love asking viewers for their thoughts, without revealing I’m the artist. That way, their feedback is more pure and honest.
9. What trend in art makes you roll your eyes?
Honestly, I roll my eyes a bit when I’m staring at an installation, trying so hard to find the meaning, like, is this genius or just… a well-lit pile of junk? Sometimes the line between actual artwork and a scam feels way too thin.
10. Who are the last three musical artists you listened to?
Ezra Collective, José James, and Mumford and Sons.
11. What's your favourite colour and why?
Black. It just makes me feel good.
12. What three items would you grab if your house was burning down?
My monochrome Leica camera, the hard drive with all my photos, and my laptop.
13. What can you tell us about your new platform, The Story Lens?
It began very simply: with a need to bring all the parts of myself into one place.
My passion for photography, my years as a creative director, my long experience in the industry, and my constant search for truth and authenticity all naturally merged into what eventually became The Story Lens.
I started by filming interviews with the photographers I had worked with over the years. But instead of talking about campaigns, clients, or technical setups, I asked them about the human side, the inner world behind the camera. Along the way, I was joined by two incredible co-founders, Pete Way and Lars Silberbauer, who share the same commitment to truth, creativity, and building something meaningful from the ground up. The Story Lens has grown into a platform made by and for storytellers. A place where truth is central, where we collaborate with photographers, brands, and creatives to capture life as it really is: unstaged, unforced, human. And truly, this is just the beginning.
14. What can you tell us about your exhibition opening at Noho Galleries on 25 November?
It’s incredibly exciting, what began as an idea on an early September morning and is now an exhibition opening at Noho Galleries in November! The show brings together ten photographers from the Story Lens Talks series, many of whom have shared their most recent and personal projects with us. You’ll see everything from raw street photography to crafted fine-art work, all connected by a single common thread: truth. Each artist approaches storytelling differently, but all of them are committed to showing life as it really is, unstaged, imperfect, deeply human.
The photographers come from all over the world, New York, Scotland, Cape Town, Germany, and more, each carrying their own style, culture, and way of seeing.
And an important part of the experience is the video interviews. Throughout the exhibition, visitors will be able to listen to excerpts from the Story Lens Talks' intimate conversations, where each photographer reflects not on the human side of their craft: why they shoot, what moves them, and the moments that changed how they see the world.
15. Which piece of yours in the show took the longest to perfect, and why?
The Chicago Girl. I’m never quite happy with the crop. Every time I look at it, I want to make a change. The crop is always different
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