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Phoebe Minson's
Soho Art Tour

This exclusive gallery trail, curated by Phoebe Minson, will launch on Friday 4th October, and run throughout the month via the gowithYamo app. Join us on 12th October for a personal art tour from Phoebe; start your day with complimentary pastries, and delve into the rich history of Soho’s creative scene during Frieze week. Phoebe, a leading figure in London's art scene, will guide participants through Soho's most exciting galleries, blending her deep knowledge of art and passion for creative accessibility. A hub for creatives and bohemian thinkers including everyone from William Blake and Francis Bacon to David Bowie and Karl Marx, this tour of Soho offers unique, interactive opportunities to reflect, create, and connect with art.

Challenge Runs: 4th - 26th October
Guided Tour: 12th October from 11am to 3pm

Register your interest now.

The Programme

Stop 1
11am
Maison Bertaux
28 Greek St, London W1D 5DQ
Join Phoebe Minson and gowithYamo for an Introduction to the Soho Art Tour and indulge in complimentary pastries.
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Stop 2
11:30am
House of Mei Mei at The Smallest Gallery in Soho
62 Dean St, London W1D 4QF
Exhibiting artist Marta Corada, also known as Mei Mei, will give a talk delving into her intricate woollen sculptures and needle felting techniques.
Stop 3
12:15pm
Mourning Marsyas at Frith Street Gallery
17-18 Golden Square, London W1F 9JJ
Samira Addo, winner of Sky Arts Portrait Artist of the Year in 2018, will be leading a portrait drawing session inspired by the work of Marlene Dumas, one of the most distinctive voices in contemporary art.
Stop 4
1:30pm
Scratch & Sniff by Urs Fischer at Sadie Coles HQ
62 Kingly St, London W1B 5QN
Our fourth stop showcases Urs Fischer’s playful experiments in painting and installation. The works in Scratch & Sniff blend painting, photography, and ink-jet printing to create textured, layered surfaces that heighten spatial dimension.
Stop 5
2:15pm
Victor Boullet: Dundee Marmalade at The Artist Room
20 Great Chapel St, London W1F 8FW
For the final stop of the Soho Art Tour, The Artist Room will showcase Victor Boullet's (b.1969, Oslo) first solo presentation in London. Victor's practice spans painting, drawing, sculpture, photography, publishing, and writing.

Challenge complete! Collect your Yamo goody bag.

Map