Phoebe Minson's Soho Art Tour

This exclusive gallery trail, curated by Phoebe Minson, launched on Friday, 4th October, and ran throughout the month via the gowithYamo app. Guests joined on 12th October for a personal art tour led by Phoebe, starting the day with complimentary pastries and exploring the rich history of Soho’s creative scene during Frieze week.

Phoebe Minson - a leading figure in London's art scene - guided participants through Soho's most exciting galleries, blending her deep knowledge of art with her passion for creative accessibility. A hub for creatives and bohemian thinkers - from William Blake and Francis Bacon to David Bowie and Karl Marx - this tour of Soho offered unique, interactive opportunities to reflect, create, and connect with art.