This exclusive gallery trail, curated by Phoebe Minson, launched on Friday, 4th October, and ran throughout the month via the gowithYamo app. Guests joined on 12th October for a personal art tour led by Phoebe, starting the day with complimentary pastries and exploring the rich history of Soho’s creative scene during Frieze week.

 Phoebe Minson - a leading figure in London's art scene - guided participants through Soho's most exciting galleries, blending her deep knowledge of art with her passion for creative accessibility. A hub for creatives and bohemian thinkers - from William Blake and Francis Bacon to David Bowie and Karl Marx - this tour of Soho offered unique, interactive opportunities to reflect, create, and connect with art.