Phoebe Minson's
Soho Art Tour
Soho Art Tour
ABOUT
An exclusive gallery trail, curated by Phoebe Minson, launched on Friday, 4th October, and ran throughout the month via the gowithYamo app. Guests joined on 12th October for a personal art tour led by Phoebe, starting the day with complimentary pastries and exploring the rich history of Soho’s creative scene during Frieze week. Phoebe Minson, a leading figure in London's art scene, guided participants through Soho's most exciting galleries, blending her deep knowledge of art with her passion for creative accessibility.
A hub for creatives and bohemian thinkers—from William Blake and Francis Bacon to David Bowie and Karl Marx—this tour of Soho offered unique, interactive opportunities to reflect, create, and connect with art.
A hub for creatives and bohemian thinkers—from William Blake and Francis Bacon to David Bowie and Karl Marx—this tour of Soho offered unique, interactive opportunities to reflect, create, and connect with art.
500%
Gallery Footfall Increase
26K
Social Impressions
67
In App Check-Ins
TESTIMONIALS
“It was great to introduce a new audience to the gallery- it seemed the majority of the guests had travelled to enjoy the trail, and there was much positivity and enthusiasm for the event at The Lido Stores.”
DETAILS
An exclusive gallery trail, curated by Phoebe Minson, launched on Friday, 4th October, and ran throughout the month via the gowithYamo app. Guests joined on 12th October for a personal art tour led by Phoebe, starting the day with complimentary pastries and exploring the rich history of Soho’s creative scene during Frieze week. Phoebe Minson, a leading figure in London's art scene, guided participants through Soho's most exciting galleries, blending her deep knowledge of art with her passion for creative accessibility.
A hub for creatives and bohemian thinkers—from William Blake and Francis Bacon to David Bowie and Karl Marx—this tour of Soho offered unique, interactive opportunities to reflect, create, and connect with art.
A hub for creatives and bohemian thinkers—from William Blake and Francis Bacon to David Bowie and Karl Marx—this tour of Soho offered unique, interactive opportunities to reflect, create, and connect with art.
TESTIMONIALS
“It was great to introduce a new audience to the gallery- it seemed the majority of the guests had travelled to enjoy the trail, and there was much positivity and enthusiasm for the event at The Lido Stores.”
